NC State University Logo and Visual Identity

As the lead designer on NC State University's logo and stationery redesign, I developed a modular system of customizable logotypes for each unit. I designed a comprehensive asset suite comprising stationery templates, style guides, and instructions to empower university communicators to use the new visual system.

Collaborating with my creative team, I reworked the brand color palette to comply with web accessibility requirements, researched and selected a secondary typeface for the brand identity, and developed a flexible typography system to promote visual consistency in print and digital media.